Design District Hong Kong (#ddHK) aims to illustrate an authentic culture that resonates with locals, and lead tourists on an in-depth tour of creativity to discover a different Hong Kong. For generations Hong Kong has been recognised as "The Land of Hong Kong (香港地)", a local nickname that not only hinted our collective culture and passion for the city, but also chronicled the blood, sweat and tears, if not memories of all HongKongers who helped shape the city throughout the ages. This project is, indeed, a love letter to the land of ours.
Visualised as an open-air design district gallery, #ddHK spans its reach to two downtown neighborhoods of Wan Chai and Sham Shui Po, depicting different Hong Kong Stories under the kick-off theme of “Connected City: Hong Kong Stories”. which the inhabitants, cultural and creative communities, local designers and artists familiarise visitors the experience of Hong Kong with their original design concepts, traditional craftsmanship, distinct architecture, district characteristic and unique stories presented by a cluster of creative modes. It forges connections between residences and a community of optimised livability, that in turn attracts tourists to join the vibrant neighborhood.
#ddhk unearths the unique traits of every district and presents them to all visitors through design and creativity; so first-time visitors can easily understand the rich personality of the area while a re-visitor can dig deep into the stories behind. The project will become the new blueprint of Hong Kong’s Tourism, guiding everyone to explore the cultural diversity of Hong Kong as an innovative and design hub of Asia.
#ddHK is a 3-year (2018/19 - 2020/21) Creative Tourism Project presented by Tourism Commission, organised by Hong Kong Design Centre (HKDC) with Hong Kong Comics & Animation Federation (HKCAF) as Strategic Partner on programme related to local comic.
- A Digital Artwork that Connects the Past, the Present and the Future