Design District Hong Kong (#ddHK) is fantasised as a curated open-air design district gallery coupled with festivals to boost tourist attractions in Wan Chai and Sham Shui Po by a series of creative design and street events; through which the inhabitants, cultural and creative communities, local designers and artists familiarise visitors with an “dei dou” (Cantonese) / ”di dao” (Putonghwa) authentic experience of Hong Kong with their original design concepts, traditional craftsmanship, distinct architecture, district characteristics and unique stories presented by a cluster of creative modes at the vantage point of the old Wan Chai coastline in the 1840s, then spreading from south to north, east to west. An annual large scale fashion event in Sham Shui Po will fill the neighbourhood with impressive installations at public spaces, fresh new concepts and trend-setting scenarios to promote the area to be the fashion and design hub for tourism.
Visitors and the public will be able to explore the design district gallery several walking routes to appreciate over 50 creative works. Through the mesmerising journeys, you can explore the old Hong Kong with Augmented Reality; indulge in the creative side of Hong Kong by adventure through the alleys; experience the East meets West pop culture by enjoying wall murals. There will also be a journey paying tribute to local comics which will be presented by the end of 2019.
Design District Hong Kong (#ddHK) is a 3-year (2018 onwards) Creative Tourism Project presented by Tourism Commission, organised by Hong Kong Design Centre (HKDC) and with Hong Kong Comics & Animation Federation (for programme or work related to local comic only) as strategic partner. The open-air gallery was curated under the theme of “Connected City: A Love Letter to Hong Kong” in the first year. In 2019, the theme is “Pop! Get Inspired at Every Turn”. It is a fantastic blueprint for the visitors and public to explore the city in a brand new way, it also aligns HKDC’s public mission to promote future betterment of the society and community resilience through design. The key deliverables are: